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12. November 2019
 

"We aim to exceed the original expectations"

 
 
“We aim to exceed the original expectations”
 
 
Some people claim to live in two or more worlds, cultures or countries. Marcus Honkanen is one of them. He is the Managing Partner of the Executive Search company "Nordic Minds GmbH", based in Germany, Finland, and Sweden. He advises clients and candidates with the international Executive Search Boutique and helps companies to find "perfect people matches".

You have been working in the Executive Search business for more than 15 years, can you forecast the market in times of Social Media and discussion about digitalization?
Marcus Honkanen: More and more is digitalized, that's the way it is. I invested personally in a new software solution for executive search. The goal is to significantly improve transparency and to work more analytically and collaboratively with clients and candidates. It is all about keeping up with the needs of our clients and candidates, who often perceive the Executive Search process as a kind of "black box". However, I also believe that when it comes to the placement of top-level executives, the resource human remains a confidential matchmaker.

What makes your company so special in the market?
Marcus Honkanen: We are working in executive recruitment internationally for over 15 years and are specialized in recruiting people beyond regions, cultures, and countries. Our clients want the best head for a success critical position and not the one who lives in the neighborhood. We can say that we understand not only the mechanisms but, above all, the cultures.

 
 
“We aim to exceed the original expectations”
The Nordic Minds team
 
 
What makes the German and northern European region so attractive for you?
Marcus Honkanen: I am a Swedish-speaking Finn in Germany (laughs). No, it's a very exciting region where global investment, digital transformation and companies meet. Besides, the combination of cross Europe from a single source is unique in the market.

And what exactly do you offer? Who can contact you?
Marcus Honkanen: We meet everyone at eye-level and with Nordic openness. We work with HR, Managing Directors, board members, private equity firms, family businesses, founders and investors. Our process is not just a theoretical "matching". We analyze the culture, talk to the people around the new candidate before we look at the search strategy and matchmaking. Our primarily goal is to exceed the original expectations of our clients and candidates every single time.
 
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