International Executive Search Boutique Nordic Minds is pleased to announce the sponsorship of the German Men's National Floorball Team!

With the start of the 6 Nations Cup on October 1, 2022, Nordic Minds will become the new general sponsor of the men's national floorball team. ‘We are very proud to support the national team. Both at the 6 Nations Cup and at the Men's World Championship and beyond,’ says Nordic Minds founder Marcus Honkanen. ‘As a Finn-Swede myself, I am passionate about floorball and know how much skill, heart, and soul goes into the sport.’

Petri S. Toivanen, Nordic Minds-partner, has personal floorball experience as well and knows: ‘With such crucial commonalities, the cooperation comes naturally. As a former Finnish double winner in floorball, I am also personally very pleased to support the sport and the German national team.’

Nordic Minds represents Nordic Leadership and recruits talent across borders, especially in Northern Europe and Germany. The company has offices in Hamburg, Düsseldorf, Stockholm, as well as in Helsinki and consults mainly German and Scandinavian clients on HR & Culture, specifically in Executive Search, Board Advisory, and Talent Acquisition. At the center are intercultural understanding, top expertise, and years of experience – but also Nordic values such as openness, respect, straightforwardness, inclusion, and integrity.

The same values are essential in floorball. This is hardly surprising since both Nordic Minds and floorball have their roots in Scandinavia. But the sport has become very popular in Germany, too: in 2022, floorball will celebrate thirty years of popularity here.

Remo Hubacher, President of Floorball-Verband Deutschland e.V., says: ‘We are delighted to be cooperating with Nordic Minds and would like to thank them very much for their trust in us. It is hard to imagine floorball without the Nordic influence, so the very name of our new sponsor fits our philosophy. Qualities such as teamwork, respect, commitment, and the thoughtful handling of defeats as well as victories are not only important in sports, but also for one's career path. We are looking forward to a long-lasting partnership – and we would also be happy about the recruitment of some “international talent” from the floorball sport.’

Floorball is a modern combination of different field hockey variants, played on an indoor playing field. It is one of the fastest growing team sports in the world, with over 70 member nations and more than 3.5 million fans and players.

World championships take place every two years. This year, it's action time for the German men at the 14th Men's World Championship in Switzerland from November 5-13. ‘Nordic Minds is of course rooting for the team,’ says Marcus Honkanen. ‘We will definitely be watching all matches and cheering for our guys.’

If you have any further questions, please get in touch with Jasmin Christensen-Matassa via e-mail here.